IMPHAL June 11: Five times world Boxing Champion Mary Kom inaugurated second Samsung Smartphone Café in North East of the Samsung Electronics at Paona Bazar (Opp Usha Cinema), Imphal today.
These outlets are dedicated for experiential retailing of Samsung`s mobile and IT products.
Samsung India has launched Samsung Smart Phone Cafe all across the country where users can experience live devices before they make a purchase decision.
Opening the outlet in Imphal today Mr Sanjiv Jain, director, Astra Merchant Pvt Ltd, SPD of Samsung India Electronics (P) Ltd, said that “Samsung is already the Global Leader in Smart Phone segment. In India also Samsung has launched a series of Smart Phones and stepped up marketing initiatives to maintain the no 1 position in the Smart Phone category.”
He also added that, “The Smartphone Cafe in Imphal is part of our endeavor to give our consumers with a new, unique way of experiencing our products. Consumers visiting these Smartphone Cafes can get live demos of our products with trained demonstrators being available to explain to them the key features of our products”.
Rituraj Bordoloi, ZSM-North East was also present at the launch function.
This unique retail brand store format entails live demos and a very interactive experience to consumers for the array of Samsung`s premium mobile, IT and Camera products.
The portfolio including its sleek and stylish smartphones, premium feature phones, netbooks and notebooks, Digital Cameras, Camcorders as well as the latest Samsung Galaxy S3.
This is a complete experience store where Samsung`s latest phones and gadgets are available.
Samsung Smartphone Cafes` complement the company`s mobile retail network comprising multi brand outlets, large format retail stores as well as the Samsung Digital Plazas.